We all have some passion/interest that we love so much, that we wish to share it with others. And we can’t stop talking about it. So why not find someone who shares that passion. It is always easier for people to connect with others on common grounds, and helps them feel welcomed. The idea is to help people find such communities. The solution should help students find meet up groups and events based upon their interest. It would also be helpful for those organising the groups or events to reach a wider audience in a more organized way.
The information should be easily accessible, and easily discoverable but should not be enforced or interfering (the current mailing system, everyone receives a mail whether interested or not).
Primary User : Students of University of Michigan
Secondary User : People who would like to broadcast information to university students.
The functional requirements of the application evolved during the ideation and the competitive analysis phase.
Mark is a CS student at the University of Michigan and is very tech savvy. Started the Mobile Developer League on campus, that hosts workshops with hands-on training on various topics. Mark already has a job secured at Facebook and likes to use the fact to make social connections. He is a regular at any technical event on campus.
Martha has been living in Ann Arbor for the last 10 years and is known for her helping nature. She runs a small volunteer organization that helps the unprivileged and organizes events related to the same. But over the past few years, she is not getting much help from the community. Usually relies on paper pamphlets for advertisements. Recently started using the web but doesn’t know how to reach interested students at the University of Michigan to take part in volunteer work.
Bella is new in Ann Arbor and is having a hard time making friends. She has just shifted here and does not know how to spend her free time. When she is free on campus, she usually goes to the library to read. Most of the people she knows on camps are not much into reading and she is usually not able to find a common ground to start a conversation. Misses events on campus, because usually she doesn’t know about them. She is not able to find job on campus, lives on a tight budget.
There are three competitors in the space that I was trying to target, and the motive behind the study was to find out what worked for them and what didn't. During the analysis, I found that each of the platform presented features that were different from the rest but were lacking in some respect.
Questions Options & Criteria (QOC)
QOC was used to identify the possible design issues in achieving the desired functionality and the various ways in which those problems could be addressed.
I followed paper prototyping to set up a general flow of the application. It helped me to finalize the structure of the application and the way different functional islands will combine together to create the flow of the application.
I follow rapid prototyping religiously because it helps me to showcase the idea in all it's glory. The app did not have a name till the first iteration. The user feedback also suggested that inspite of an onboarding process, it was difficult for them to conceptualize the working of the app. People could not understand how Groups and Interests were tied together. This led to a re-evaluation of the functioning of the app and resulted in a better model.
The final prototype was built using Invision. The link below works best on larger mobile handsets and desktops.