Name and Logo
Since the app was aimed at new content being updated in realtime, I felt that the name should highlight this property. The other alternatives were usually related to the aggregator function of the app, and the app was initially called "One". The idea was to think of the app as your one destination for all your daily news. I did not want the word "feed" to be used in the name of the app even though it was a big part of the theme. So instead I decided to use the rss feed symbol in the app icon. When I came up with the title "JustIn" after one of my usual long walks, it was instinctive that I use the "J" in lowercase.It would allow the use of the rss symbol emanating from the dot, as well as act as the icon of the app.